The City Beach beachfront underwent extensive refurbishment and renovation to bring it back to a busy and bustling coastal attraction. The Town of Cambridge concluded the Surf Life Saving Club building was at the end of its life, and decided to work with Canford. The goal being to create a food and beverage precinct that would cater to the local community. On top of this, their aim was to also people raise funds to finance the Surf Life Club reconstruction.
Canford were fortunate enough to play a key part in helping the Town of Cambridge achieve these goals. Firstly, we advised on master planning of the site – this surrounded the positioning and overall size of each proposed tenancy. Secondly, we presented a feasibility study and conducted an expression of interest to identify suitable hospitality tenants.
In contrast to other big projects opening at the same time, like Elizabeth Quay – we swiftly acquired top operators as a result of our top design, pitch and appeal without needing to resort to fit out incentives or lengthy rent free periods.
After collaboration with the architect, and after putting the right liquor licences in place, we are now proud to showcase the amazing City Beach area as the active and modern space it is today. As a result of our research and resources, the likes of Odyssea Beach Cafe, The Rise and Hamptons City Beach inhabit the reinvigorated area. In an added bonus, all tenants have been successfully returning market rents back to the Town of Cambridge since opening.
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